Copywriting & Art Direction
Objective: Creating a large format poster for the Made with Code program. Bring awareness to the program and entice the audience to learn more.
Insight: There is still a stigma attached to women (and therefore girls) and the tech world. While coding is being perceived as more unisex, there is still a ways to go. Made With Code helps encourage girls to channel their inner coder, which is shown hidden under all the swirly type.
Programs Used: Adobe Indesign