#URBANEXPLORER


Hershel is a company that focuses on exploration, fashion, and function. Famous for our signature backpack, we combine an urban lifestyle with rural travel. We want people to bring those together out in the real world and explore their city.


But how do we get people moving?


COLLECT PRIZE & PASS GO


Collecting prizes for steps and progress have been an big incentive in fitness apps. Levelling up, distance patches are all common elements to motivate people to explore. So we put a hershel spin on it. By traveling Toronto, users can complete challenges and collect exclusive Hershel patches at city landmarks.

KEEP TRACK WHILE OFF THE TRAIL


 An app helps the user collect digital patches along with a coupon and code to collect the real patch in-store. Each location is picked for its interesting views and history. 

Using Format