Designer & Concept
Objective: Create an interactive summer campaign for Hershel to promote it's values.
Insight: Hershel is about exploring and our campaign inspires youth to explore their city, complete challenges and collect exclusive Hershel patches around town. An app helps the user collect digital patches along with a coupon and code to collect the real patch in-store. Each location is picked for it's interesting views and history.
Partners: Ivana Atlija, Zoe Palantzas