Copywriting, Art Direction, Research & Concept
Objective: Create an awareness campaign for Glad Day Bookshop. North America’s oldest LGBTQ+ bookstore (now also an event space, a restaurant, a bar) offers a unique space in Toronto's Gay Village offering education, community, friends, and more. There is an opportunity to position it to young adults as a space to discover who they are without the social pressures of Toronto’s LGBT+ nightlife.
Insight: To LGBTQ+ people exploring where they fit in, Glad Day Bookshop is the space that offers a chance to build your circle and discover yourself, because we have always believed that education and being represented are what build a community.
Programs used: Adobe illustrator, Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro, Adobe Audition